Apr 12, 2016
Joan Stewart, The Publicity Hound, talks to LearnChair Radio host Bob Dragone about the benefits of free publicity. As a former newspaper editor, Joan quickly learned the value of publicity and how best to use it. She emphasizes the value of free publicity and the importance of adding content to media to spark interest and increase followers. Joan discusses her methods and gives two examples of successful media campaigns based on gaining access to the front page of the Wall Street Journal. She discusses publicity in terms of the current presidential campaign, particularly to dispel the notion that there is no such thing as bad publicity. Finally, Joan gives her opinion to the question of what characteristics a good leader should possess. Her belief that good leaders depend upon their people for advice and expertise is particularly worth noting.